Exciting news fashion followers! Christopher Bailey has announced that the Burberry AW11 Womenswear show will not only be live online as in previous seasons, but on Monday 21st February at 4pm the show will be streamed live in Picadilly Circus.
The iconic British brand will take their digital lead to new heights by becoming the first brand ever to take over the space in such a way.
"We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience," Christopher Bailey said yesterday. "We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are. Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show."