Style for less: Miss Wu

Jason Wu Autumn/Winter 2012

Manhattan based designer Jason Wu has today announced that he will be creating a contemporary line called Miss Wu. The collection will first be available in US department store Nortstrom before launching to a wider audience a year later.

Wu's collaboration with Target earlier this year gave him an insight into the world of design for a lower price point and inspired him to create the new collection.

"Instead of just doing 'Jason Wu-for-less,' the idea is to explore the other side of myself," Wu told WWD. "I always see Jason Wu as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am - slightly more downtown, and with a more relaxed attitude."

images: Vogue.com